These terms explain how Braid Software Ltd provides services, how subscriptions work, and what each party is responsible for when using our products and website.
Last updated: 21 June 2026
These terms and conditions apply to your access to and use of the Braid website, managed AI voice services, and any related software, integrations, and support services we provide (the Services).
By using our Services, you confirm that you have read and accepted these terms. If you are accepting these terms on behalf of a business, you confirm that you have authority to bind that business.
Your agreement with us consists of:
If there is a conflict between documents, a signed order form or statement of work takes priority over these website terms.
We provide fully managed AI voice agent services, including setup, configuration, hosting, and ongoing optimisation. Timelines, call volumes, and specific deliverables are defined in your commercial agreement.
You agree to provide accurate onboarding information, timely access to systems we need to integrate with, and a nominated contact who can approve key decisions.
Fees are payable in GBP unless otherwise agreed in writing. Invoices are issued monthly in advance for subscription services and must be paid within the payment period stated on the invoice.
Unless expressly stated otherwise, fees are exclusive of VAT and any applicable taxes. Late payment may result in suspension of Services after reasonable notice.
You must not use the Services to:
We retain ownership of our platform, software, know-how, templates, and pre-existing materials. You retain ownership of your brand assets, customer data, and content you provide to us.
During the term of your subscription, we grant you a non-exclusive right to use the Services for your internal business purposes, subject to these terms.
Each party agrees to comply with applicable data protection laws, including UK GDPR where relevant. Where required, we will enter into a separate data processing agreement.
Both parties must keep confidential information secure and must not disclose it except where disclosure is required by law or necessary to deliver the Services.
We aim to provide reliable service availability and commercially reasonable support. Planned maintenance windows and incident responses are managed in line with your support package.
We do not guarantee uninterrupted or error-free operation, but we will work promptly to resolve critical service issues.
Nothing in these terms limits liability that cannot lawfully be limited, including liability for fraud or death/personal injury caused by negligence.
Subject to that, each party's total liability arising under these terms is limited to the fees paid or payable by you for the Services in the 12 months before the claim. Neither party is liable for indirect or consequential loss, including loss of profit, business, or goodwill.
Subscriptions continue for the agreed initial term and then renew as set out in your order form. Either party may terminate for material breach not remedied within 30 days of written notice.
On termination, your right to use the Services ends. We will provide reasonable assistance with orderly offboarding where agreed commercially.
We may update these terms from time to time to reflect legal, technical, or commercial changes. The latest version will always be published on this page with an updated effective date.
These terms are governed by the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction over disputes, unless otherwise required by applicable law.
If you have questions about these terms, please contact us via our contact page.