This privacy policy explains how Braid Software Ltd collects, uses, and protects personal data when you use our website and managed AI voice services.
Last updated: 21 June 2026
Braid Software Ltd ("Braid", "we", "us", and "our") is the data controller for personal data collected through this website and for business contact data related to our Services.
For customer deployment data where we act on a customer's instructions, we may act as a data processor under a separate data processing agreement.
Depending on how you interact with us, we may collect:
We use personal data to:
Our legal bases for processing include:
We may share data with trusted service providers that help us operate our business, such as hosting providers, infrastructure partners, analytics tools, and professional advisers.
Where we share data, we require providers to implement appropriate security measures and process data only for authorised purposes.
Where personal data is transferred outside the UK, we use appropriate safeguards, such as adequacy regulations or approved contractual clauses, to protect your data.
We keep personal data only for as long as necessary for the purposes set out in this policy, including legal, accounting, and reporting requirements.
Retention periods vary by data type and business need. When data is no longer needed, we securely delete or anonymise it.
We use technical and organisational safeguards designed to protect personal data from unauthorised access, loss, misuse, or disclosure. No internet-based system is fully risk-free, but we continuously review our controls.
Subject to applicable law, you may have rights to access, correct, delete, or restrict processing of your personal data, and to object to certain processing or request data portability.
To exercise these rights, please contact us via our contact page. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
Our website may use cookies and similar technologies to support essential functions, measure performance, and improve user experience. Where required, we will request consent before placing non-essential cookies.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites and encourage you to review their policies separately.
We may update this privacy policy from time to time. The latest version will be published on this page with an updated effective date.
If you have questions about this policy or how we process personal data, please contact us via our contact page.